Real Stories

Brands that get the real stuff right benefit on so many levels – not just with customers – but also with their staff and suppliers. Those brands are saying “ This is who we are, this is what is important to us” and we all like to buy things from, and work for, people we like.

Authenticity doesn’t always fit neatly into 30 seconds, so online can be a great medium.

Sometimes brands get scared – I guess we all get a little shaky being the real us.