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My client Nicki, at The Athlete’s Foot, did a lot of work on the Adidas series of Digital spots (5 in total). She wrote the script outline, which I then fleshed out. She cast it, did wardrobe and makeup and even arranged a location. As a result she got a job that was much cheaper than usual.
Everyone wants to know what the cost will be – some even ask me this before they’ve met me and given a brief.
I understand wanting an estimate as soon as possible – I find myself doing that with tradies:
Me : My toilet seems to be blocked – how much to unblock it?
Pete the Plumber : Well it depends what is blocking it – I’m $70 call out and $70 per hour.
Its not possible to give an answer that is meaningful until you know what you need, what the strategy should and what’s the solution.
And if like Nicki – you can do some work yourself that meaningfully saves the producer time and money…..then you’ll save money too!