Corporate Tales

Far and away the best prize that life has to offer is the chance to work hard at work worth doing. – Theodore Roosevelt

I love this quote – its got a good heart, lifts you up …

A corporate video should do the same thing – show the value of the work that is done, with passion, humour and spirit – and as a result elevate the goods and services you offer to ‘work that is worth doing.’

Be careful not to rely too much on history. Where you have come from is relevant when it feeds into what your brand means today. History can give you inspiration – but it can’t give you a future.