Commercials are wonderful when you can afford the airtime.
Airtime is still expensive – but if the demographic is right, there’s no other medium yet that can give you as many eyeballs as television.

Before you think about production, get a media buyer to look at your strategy, see if it makes sense for your brand, and you’ve got enough money to make an impact. Should you look at leveraging the TVC shoot into a wider Digital Strategy? Or is it a way of speaking to stakeholders and suppliers?