New Balance = speed + comfort + ugg boots

New Balance
This is the latest in a series of digital spots for The Athlete’s Foot. The idea is we shoot and edit each one in 2 days. Just Paul the DOP, Nicki the client, the talent and me. We shoot it guerilla – no permits, or make up or trucks - in fact the house front in this one we secured the morning of the shoot – knocked on the door and asked if we could use their porch. Nice people in Surry Hills.